Innovative Parking Marketing: Attract, Retain, and Support Loyal Customers

One of the actions that parking owners and operators will have to take immediately once communities reopen is to find new and creative ways to attract customers – previous and new. Prior to the pandemic, many utilized innovative marketing strategies and promotions to bring in new customers, as well as reward their loyal base.

Promo codes provide incentives or discounts for certain services – in our case, parking. Operators typically advertise these discounts through mobile apps, emails, social media, and more. They can be customized to target certain groups, or even individuals such as through loyalty programs. Often these require complicated systems to create, manage, redeem, and track these codes.

However, the ParkEngage Promotions service is a creative and simple solution that plugs directly into your existing system. We can integrate a system to personalize promo codes to individual users, or to implement randomly-generated discounts targeting specific groups. The system can also automatically develop and distribute direct email campaigns. Now is the perfect time to begin to target and attract your existing customers, as well as new ones. Contact us today to learn how we can help you integrate our seamless Promotions system.

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