In a previous post, we discussed the benefits and applications today related to beacon-based technologies. Another more low-tech solution that can provide a similar passive user experience is geofencing.

Geofencing solutions take advantage of the fact that most people are already driving around with their GPS solutions enabled on their smartphones (along with WiFi and Cellular positioning). Smartphone GPS systems have an average accuracy of between 15-25 feet, which can be used to roughly locate the phone in relation to a parking facility entrance.

Parking technology companies use geofencing, along with GPS, to take an action when a user is within a certain proximity of a parking location. These solutions can be used for a wide range of objectives including inviting a potential customer to park in their facility, provide guidance or reminders once they have parked in their facility, or identify their location and offer benefits such as amenity services, discounted rates, etc.  

Parking operators have so many options available to them today to offer the most innovative and valuable benefits to prospective parkers. These solutions are essential to supporting their marketing efforts, helping to increase their revenues, attracting new and retaining loyal customers, and more.

Find out how ParkEngage can help you streamline your end user parking experience.