Parking Marketing Analytics: Attracting New and Repeat Customers
A lot of parking owners and operators today use various marketing promotions tools and campaigns to reach out to their current and prospective customer base. These solutions can target potential new customers online ad clicks, ads in mobile apps, and even partnerships with complementary businesses like nearby restaurants, hotels, and more. Similarly, these tools can […]
Business Intelligence Strategies: Applying Analytics to Your Operation
We recently discussed the importance of customer-related data analytics on helping owners and operators understand and anticipate their customers’ needs. There are a number of metrics across other areas of your operation that must be analyzed to make informed business decisions to run your business in the most efficient and economical way possible,,, while creating […]
Challenges and Opportunities: Managing a Diverse Parking Portfolio
Parking operators face some of the most unique challenges in the parking industry, but also have many great opportunities. They are, in a way, expected to be “everything to everyone,” while having the information and resources to support a wide range of clients and sectors. Parking operators don’t serve just one type of client. Many […]
ParkEngage FAQs: Promotions
May 19, 2021 ParkEngage FAQs: Promotions The ParkEngage Promotions service helps owners and operators attract new customers with comprehensive and integrated marketing initiatives. Our Promotions service helps you stay ahead of your competition and create brand loyalty with long-term, repeat customers. But we often get questions regarding how they can best enhance our clients’ operations. […]
ParkEngage FAQs: Inventory Management
The ParkEngage Inventory Management System allows you to manage your own reservable parking inventory for all channel partners in one platform. But how does this impact your existing partnerships, how does demand-based pricing work, and what are the benefits to your operation? Here are answers to just a few of our most frequently asked questions. […]
Parking APIs: Keys to Future Technology Proofing Your Facilities
Consumer behaviors and expectations have considerably changed in recent years and will continue to do so at a rapid pace. It is essential that garage facilities be outfitted with the solutions that will enable them to continue to seamlessly improve their operations, integrate new technologies, and support their customers. With the rapidly evolving technologies, it […]
