One of the actions that parking owners and operators will have to take immediately once communities reopen is to find new and creative ways to attract customers – previous and new. Prior to the pandemic, many utilized innovative marketing strategies and promotions to bring in new customers, as well as reward their loyal base.

Promo codes provide incentives or discounts for certain services – in our case, parking. Operators typically advertise these discounts through mobile apps, emails, social media, and more. They can be customized to target certain groups, or even individuals such as through loyalty programs. Often these require complicated systems to create, manage, redeem, and track these codes.

However, the ParkEngage Promotions service is a creative and simple solution that plugs directly into your existing system. We can integrate a system to personalize promo codes to individual users, or to implement randomly-generated discounts targeting specific groups. The system can also automatically develop and distribute direct email campaigns. Now is the perfect time to begin to target and attract your existing customers, as well as new ones. Contact us today to learn how we can help you integrate our seamless Promotions system.

For any business or organization, data is critical. It helps provide an understanding of the patterns and behaviors necessary to make essential day to day decisions, and utilize that information to best serve customers, maximize revenues, and identify and implement strategies to streamline operations.

One of many opportunities to effectively utilize this information is with dynamic pricing. Dynamic pricing allows organizations to appropriately customize pricing structures based on various times, behaviors, events, and more.

Parking is no exception. As it relates to parking, it can be hard to know (especially during these crazy times) what parking supply and demand will be and where. But wouldn’t it be nice if you could capture data in real time that would automatically and accurately anticipate your parking supply and demand and enable you to set prices to maximize revenues?

Welcome to dynamic pricing with ParkEngage. Our Inventory Management System gives you the power to obtain real time parking supply and demand data, and as a result manipulate your pricing structures to the most appropriate levels. This service allows you to customize your parking pricing based on “rules” such as inventory, time of day, season, and more, creating a more comprehensive operation and helping to increase revenues. Learn more about our Inventory Management System and contact us for a free trial.