The COVID-19 crisis has had a significant impact on travel in the United States and worldwide. It resulted in a dramatic reduction in people flying domestically due to health and safety concerns. However, it has also significantly curbed international travel for the same reason, as well as because of numerous international travel bans.

However, there is finally starting to be some light at the end of the tunnel. The development of a vaccine, as well as herd immunity, will hopefully kick start travel domestically and abroad soon.

Airports have of course been significantly impacted in many ways, especially financially. But as people begin to get back on planes, they will be coming back with a number of expectations that may not have been there before. One of those expectations is likely to be touchless parking. As will be the case with many parking facilities, airport patrons will likely prefer an entirely touchless parking experience that not only limits their exposure to surfaces, but also to other people. Not to mention the convenience of navigating their entire parking journey through the convenience of their mobile device.

Another way airports will navigate the post-COVID world is the effort to attract parkers to their facilities. On top of the reduced traveler numbers, ride sharing technologies like Uber and Lyft had already been taking a portion of their traditional customer base. However, people may now prefer the safety and comfort of their vehicle for the foreseeable future, especially if the financial benefits are there. Implementing creative marketing and promotional strategies will help to attract both their previous customer base, as well as a potentially new community of travelers who prefer to drive their own vehicles.

Check out how ParkSFO in San Francisco is implementing our Promotions solution into their operation to effectively serve their customers.

One of the actions that parking owners and operators will have to take immediately once communities reopen is to find new and creative ways to attract customers – previous and new. Prior to the pandemic, many utilized innovative marketing strategies and promotions to bring in new customers, as well as reward their loyal base.

Promo codes provide incentives or discounts for certain services – in our case, parking. Operators typically advertise these discounts through mobile apps, emails, social media, and more. They can be customized to target certain groups, or even individuals such as through loyalty programs. Often these require complicated systems to create, manage, redeem, and track these codes.

However, the ParkEngage Promotions service is a creative and simple solution that plugs directly into your existing system. We can integrate a system to personalize promo codes to individual users, or to implement randomly-generated discounts targeting specific groups. The system can also automatically develop and distribute direct email campaigns. Now is the perfect time to begin to target and attract your existing customers, as well as new ones. Contact us today to learn how we can help you integrate our seamless Promotions system.