ParkEngage In Action: ParkSFO
ParkSFO is a long-term parking operation serving San Francisco International Airport. ParkSFO provides more than 3,000 indoor, self-parking spaces and over 200 valet parking spaces approximately five miles (via shuttle) from the airport. Recently voted SFO’s best airport parking facility, ParkSFO provides convenient, safe, state-of-the-art parking for millions of visitors each year. ParkEngage works with […]
Preparing for the Return of Event Parking
For over a year and a half, there event parking has essentially come to a standstill. College and professional sporting events had no spectators, there were no concerts, and pretty much any large gathering of people happened virtually through our computer screens and mobile devices. Now, as communities begin to open back up and crowds […]
Analyzing Competitor Data: Understand Your Competitors to Attract New Customers
As we continue in our blog series about the various essential “analytics” in parking, another concept is that of “Competitor Analytics.” The first step to creating a loyal repeat customer is to attract that customer in the first place. Understanding what your competitors are doing, and how you may be able to exceed their level […]
Parking Permits and Monthly Parking Contracts Go Touchless and Paperless
Many organizations utilize permits and monthly parking contracts for their parking operations. Parking permits and the monthly parking contracts are the most sustainable form of recurring revenue for the parking operators. Not only do they give operators better visibility into their future revenue streams, but they also provide an opportunity to build a personalized relationship […]
Parking Marketing Analytics: Attracting New and Repeat Customers
A lot of parking owners and operators today use various marketing promotions tools and campaigns to reach out to their current and prospective customer base. These solutions can target potential new customers online ad clicks, ads in mobile apps, and even partnerships with complementary businesses like nearby restaurants, hotels, and more. Similarly, these tools can […]
Business Intelligence Strategies: Applying Analytics to Your Operation
We recently discussed the importance of customer-related data analytics on helping owners and operators understand and anticipate their customers’ needs. There are a number of metrics across other areas of your operation that must be analyzed to make informed business decisions to run your business in the most efficient and economical way possible,,, while creating […]
