We’ve talked a lot recently about how the new “digital” landscape of the parking and mobility industry will play a role in how we move forward. This will impact every aspect of the parking business, from the customer experience to back-end operations. But how we continue to support and serve customers will take priority.
When it comes to customer facing parking processes, digital and mobility go hand in hand. Everything physical that the customer interacts with today, from finding and booking parking, to entering the garage, paying for parking, and exiting, is bound to eventually give way. Some of these physical things listed below have already, or may soon, disappear from garages.
- Printed coupons and promocodes
- Printed reservation confirmations
- Paper parking tickets
- Valet claim tickets
- Hang tags, RFID tags
- Validation stamps
- Loyalty cards,
- Parking Meters
- Pay on foot machines
- Cash and plastic credit card payments
- Printed signboards, rate card boards, garage availability signage
- Ticket machines and Gates
- Attendants, cashiers, and valets
Once the garage transforms everything physical to everything digital, it will significantly enhance the parking experience at every point of the customer journey from entry to exit and beyond. It will also help to significantly reduce the cost of operations.
Touchless self-parking and Touchless valet parking both create a more seamless and pleasant arrival experience, allowing the customer to focus on their ultimate destination with the parking process being just a quick and easy stop along the way. It also helps to reduce wait times during entry and exit.
Touchless permit and Touchless monthly parking allows operators to provide even more personalized service for their most loyal customer base. Once again, this digital transition allows patrons to accomplish nearly every task of their permit parking management through their mobile device from purchase of the permit to payment, auto-renewal, vehicle registration, and more.
Even the act of finding a parking facility and space is enhanced by the digital parking experience. External wayfinding solutions provide patrons with real-time parking availability information to help them find a parking facility near their destination, as well as make online reservations prior to their arrival. Similarly, vehicle guidance systems (or internal wayfinding solutions) deliver the driver directly to an available parking space within the garage or lot.
The digital takeover of the parking industry has been felt for years, with recent world events sparking further development. The customer journey has never been more seamless, and we will continue to see these solutions become more mainstream, with patrons looking for these conveniences when they are making their parking decisions.
ParkEngage offers a complete suite of digital products over a powerful digital platform. Check out ParkEngage Touchless Self-Parking, Touchless Valet, Online Reservations, and Permit Parking for more on how you can completely transform your customer experience from the physical interactions listed above, to a full digital experience.
