May 19, 2021

ParkEngage FAQs: Promotions

The ParkEngage Promotions service helps owners and operators attract new customers with comprehensive and integrated marketing initiatives. Our Promotions service helps you stay ahead of your competition and create brand loyalty with long-term, repeat customers. But we often get questions regarding how they can best enhance our clients’ operations. Here are answers to a few of our most frequently asked questions.

What is unique about the ParkEngage Promotions service?

ParkEngage Promotions allows parking owners and operators to create personalized promotion codes for their customers. They use analytics to understand customer behavior and then target specific groups with deals or incentives that would be most likely to attract them. They can also tailor and launch targeted promotions quickly, develop and distribute direct emails, and generate comprehensive campaign analytics to understand ROI. These discounts can be customized or randomly generated, with discounts applied to specific locations at designated times.

Can I use this to sell monthly or annual passes for my facility?

Yes. The promocodes are very flexible and offer many options for discounted, multi-use passes for your facility.

How would this work with airport parking?

Promocodes can be awarded for frequent flyers, as part of your marketing promotions to give incentives to park at the airport, can be given as customer services discounts, and in many other creative ways to give customers a more positive parking experience at the airport.

Can promocodes be used in display ads and online ads. If so, how does that work?

Yes. The customer simply applies that promocode when they checkout to get the discount offered.  Using a promocode as part of a display ad, online ad, or even radio or TV ad is a great way to track actual performance of the ad campaign by tracking redemptions of the promocode at point-of-sale.

Our organization sells reservations through numerous third-party websites and apps. How would the promocodes work in those cases?

The promocode system offers a very simply REST API that your partner websites and/or apps can use to interface to the promocode to validate and redeem promocodes at time of sale.

The ParkEngage Inventory Management System allows you to manage your own reservable parking inventory for all channel partners in one platform. But how does this impact your existing partnerships, how does demand-based pricing work, and what are the benefits to your operation? Here are answers to just a few of our most frequently asked questions.

My company also sells reservations through other local businesses who sell to their customers.  Will the inventory system take this into account?

Absolutely. The ParkEngage Inventory Management System helps you to embrace the strengths of your reservation system and your aggregator partners. The system allows you to gain real-time control of your parking inventory, enabling you to work with other partners (hotels, restaurants, etc.) to sell the inventory that is still available.

How does the “demand-based pricing work”?

Demand-based pricing allows the system to raise and lower the prices at your parking facility based on rules that you specify relating to the level of demand at any given point of the day. You can set up your pricing levels to be lower during the times of day when the facility is less busy and demand is lower, and increase as demand increases.

Can I enable different pricing and inventory for different facilities, or do they all have to be the same?

The Inventory Management System enables you to have completely different pricing rules, demand pricing rules, and inventory levels for each facility in your portfolio.

How does this affect aggregators who are selling reservations for my facilities?

The Inventory Management System maintains your aggregators’ ability to sell reservations for your organization through your established agreement. It simply provides you with real-time control of your inventory, enabling you to gain better negotiating power, as well as make the channel sales flow more dynamic, thus making the relationship more profitable for you and your channel partners.