Parking operators face some of the most unique challenges in the parking industry, but also have many great opportunities. They are, in a way, expected to be “everything to everyone,” while having the information and resources to support a wide range of clients and sectors.
Parking operators don’t serve just one type of client. Many operators serve a wide range of clients with very different needs and objectives. One operator can be faced with supporting their clients the areas of municipalities, colleges and universities, airports, healthcare institutions, residential buildings, office developments, and more, at the same time. Each of these clients have very different customers, pricing structures, facilities, technologies, and goals.
In addition to their varying client types, operators also perform a wide range of duties. For one client, an operator may be overseeing parking management, technology integration and support, customer service, facility maintenance, and sales and marketing.
Finally, operators also interact with various stakeholders on a daily basis. In addition to managing numerous employees, operators also work closely with the owner organization, technology and solution-providers, aggregators, consultants, and of course many customers. With all of these interactions and responsibilities, it is vital that operators are equipped with the tools and resources that will help them to efficiently manage all of these responsibilities successfully.
Technology is essential to helping with this success. Solutions such as touchless parking, inventory management, and monthly parking platforms will help to not only streamline their operation and their responsibilities, but they will also help to effectively serve customers, while bringing in increased revenues for themselves and their clients.
