Parking Permits and Monthly Parking Contracts Go Touchless and Paperless

Many organizations utilize permits and monthly parking contracts for their parking operations. Parking permits and the monthly parking contracts are the most sustainable form of recurring revenue for the parking operators. Not only do they give operators better visibility into their future revenue streams, but they also provide an opportunity to build a personalized relationship with their customers. Unlike a transient parker, a permit parker shares their identity with the operator through a contractual relationship\. By providing preferred services to delight these valuable customers, operators can ensure long term loyalty.

From colleges and universities offering parking to their students, faculty, and staff; to condominium complexes offering parking to their residents; or even offices, businesses and municipalities offering parking to their employees; current paper-based permit systems first verify a parker’s identity and eligibility manually, then issue their permit. They may also issue stickers, decals, RFID tags, hangtags, or proximity cards, etc., to help assist with parking enforcement. The entire process is manual and very cumbersome. It is also very slow and error prone, as the permit information must be transmitted across various systems including into the PARCS systems, often manually.

The ParkEngage Touchless Parking Permit solution is a complete solution for any organization’s permit parking and monthly contract parking needs. It provides an online, self-service portal for parkers to manage their permits, and eliminates the need for paper permits, stickers, decals, RFID tags, hangtags, or proximity cards. From the parker’s identity and eligibility verification, signing of the contract terms and conditions, communicating permit information across the systems within the organization, including into the PARCS system, the entire process is automated and works seamlessly. This enables your parking operations go completely paperless, reducing costs and wastes.

This service works without a need for the parker to download any app on their phone. Parking enforcement is done using proprietary ALPR technology. It not only provides a more efficient system for tracking customers and their activities, but it is also used to help parking staff validate customers once they are inside.

Parking technology continues to evolve, creating many opportunities to incorporate a variety of components into one solution. Not only will this help to create a more pleasant and convenient parking experience for customers, but it also streamlines parking management and operations through better allocation of staff, resources, and finances. Learn more about how our Touchless Permit Parking solutions work and Contact Us to set up a demo. 

Parking Marketing Analytics: Attracting New and Repeat Customers

A lot of parking owners and operators today use various marketing promotions tools and campaigns to reach out to their current and prospective customer base. These solutions can target potential new customers online ad clicks, ads in mobile apps, and even partnerships with complementary businesses like nearby restaurants, hotels, and more.

Similarly, these tools can be used to create and distribute personalized promotional campaigns to existing customers through promotion codes sent out through their branded apps, or direct email campaigns. Such campaigns are valuable to parking owners and operators because they enable you to use the information you may have available from your existing customers regarding their preferences and what benefits keeps them coming back.

A good marketing campaign starts with a behavioral segmentation of your target customers. This helps in the personalization of your promotions and the design of your campaign, for different segments of your target customers. You can use any aspect of customer behavior such as the demographics, the zip codes they live in, their reason for traveling to your facility, the time spent, the time of day parked, amount spent, interaction path with your online content, how the promotion was saved and used, or other social activity etc. You can then designate customers into segments relatively or calculate the absolute segments for retargeting.

After executing each campaign, map the campaigns to outcomes, and calculate the LTV of users across campaigns and combine it with the spend to see the ROI of your marketing campaigns. Find your best engaged customers and the least engaged customers by segmenting them and tracking repeat activity

Look for parking industry marketing tools that would enable you to do the following analysis, across all your campaigns, to gain effective ROI from your marketing expenses:

  • Customer Behavior Segmentation Analysis
  • Campaign Spend Analysis
  • Campaign Content Impact Analysis
  • Cohort Analysis

ParkEngage works with many operators to create and manage parking marketing promotions. Check out our Parking Promotions to learn more about how we can help you utilize your parking marketing analytics to create happy, repeat customers.