ParkEngage recently introduced its new Online Reservations service. This development is designed to enable parking facility owners and operators to provide their regular and prospective patrons the opportunity to make online reservations to park in any of their parking facilities.

As a complement to the ParkEngage suite of touchless parking services, this will enhance the user parking experience by integrating with each operator’s real-time inventory across their parking portfolio. Further, it will allow the operator to remotely manage pricing, incorporate targeted promotions, and much more.

The ParkEngage Online Reservations service allows parking facility owners and operators to serve their customers more effectively, while helping to increase revenues, attract new customers, and remotely manage the parking inventory available in their mobile apps. The service also includes the opportunity to attract new or previous customers with targeted marketing campaigns or touchless parking promotions.

Through a central platform, this solution can specify pricing structure in the pricing engine, implement dynamic pricing based on availability, and integrate with your real-time inventory to maximize sales.

ParkEngage can integrate this solution through the operator’s existing website or mobile app.

The ParkEngage online reservations platform provides owners and operators with a number of benefits to enhance their operation and attract consistent customers, including:

• Effectively manage real-time pricing and availability.
• Enhance customer loyalty.
• Maximize parking revenues.
• Create a seamless experience for customers.
• Reduce potential headaches and offer peace of mine.
• Accept multiple payment options.

ParkEngage is committed to continuing to provide parking owners and operators with the innovative touchless parking tools and resources to streamline their internal operations, while creating the best experience possible for their customers. ParkEngage Online Reservations is the perfect complement to our touchless parking services.

As the experience of parking evolves, the focus continues to shift toward the overall “customer journey”. Parking technology continues to transform the customer parking experience and create multiple opportunities for owners and operators to enhance their customer service and tailor the experience to the unique needs and desires of their specific customer base.

Mobile parking applications now enable people to locate, navigate to, and pay for available parking. They also allow users to extend their parking session, so they no longer have to rush back to their vehicle before getting a ticket. Further, prospective customers can also in many cases now reserve a parking space at their parking facility of choice.

Touchless parking solutions provide a much more convenient off-street parking experience. Parking facilities can sometimes be a stressful experience for prospective parkers, even though they offer a quicker experience and more space volume than the search for street parking. But touchless parking allows parkers to quickly enter a facility, find their space, and complete their payment at their convenience. For valet facilities, this also provides them with the opportunity to call for their vehicle ahead of time so it’s ready when they return.

Another effective customer service feature is effective marketing. Owners and operators can now create customized promotions, utilize analytics to understand their customer behaviors, and target specific customers with promotions that will be most attractive to them.  

Parking owners and operators now have numerous options to increase their customer service and improve the overall experience of their users. However, it is essential that each operator identify the solutions, and combinations thereof, that best support their specific user types. Universities, Healthcare institutions, municipalities, and private operators all support different customers with different needs and expectations. It is important that each identifies the technologies and solutions to effectively enhance their customer service and create a consistent, loyal customer base.