Improving Your Bottom Line: Strategies to Increase Revenues and Reduce Expenses through Touchless Parking Solutions

Over the past two years parking operations across the country have had to deal with significant reductions in revenues. The pandemic has caused more people to work from home, fewer people to go out to restaurants or events, moved university students and even hospital patients (for non-emergency appointments) to virtual settings, and more. There isn’t a sector of the parking industry that hasn’t been affected by the dramatic reductions in parking demand, and the resulting impacts to revenues.

As we continue to look forward to a society that is as close to normal as we can, parking owners and operators are looking for ways to restore their bottom lines. The ParkEngage suite of touchless parking solutions offers numerous benefits to help parking owners and operators increase their revenues and reduce expenses. Check out just a few below:

  • Touchless Parking
    • Eliminate paper tickets and associated costs.
    • Create a more convenient and comfortable experience to generate return customers.
    • Attract transient parkers seeking a seamless, touchless parking experience over facilities that require a mobile app or account to access.
    • Reduce staffing overhead by creating a touchless entry/exit experience.
    • Generate customer loyalty by integrating add-on services.
  • Aggregator Management
    • Reach a wider market of prospective parking patrons.
    • Harness opportunities to partner with nearby businesses.
    • Generate new revenue streams.
    • Implement dynamic pricing to maximize revenues and attract new customers when parking is available.
  • Promotions
    • Understand customer behaviors through data analytics.
    • Tailor and launch targeted promotions to attract new visitors.
    • Implement promotions, benefits, and more to increase customer loyalty and encourage return visits.
  • Permit Parking
    • Reduce costs of equipment through mobile ALPR technology.
    • Increase parking compliance, encourage permit purchases, and automate payments.
    • Eliminate costs associated with tickets, hang tags, or hardware.
  • Online Reservations
    • Increase revenues by attracting new business.
    • Enhance sales by integrating with real-time parking availability.
    • Improve customer loyalty.
    • Enable dynamic pricing to maximize revenues.

Contact us to learn more about any of these solutions, or to set up a demo or free trial.

The Year Ahead: Make Your 2022 Touchless Parking Resolutions

Happy new year and welcome to 2022! We hope you had a fantastic holiday season and looking forward to a promising year.

There is a lot of hope for this year, and an optimism that our communities and society may return to a degree of normalcy. Despite the development of the latest COVID variant, many are learning to navigate this new reality as best they can.

As the parking industry looks ahead to the coming year, there is a lot of opportunity to learn from the experiences of the past two years. Many organizations, municipalities, and institutions will continue to seek solutions to improve the parking experience for their customers and communities, while enhancing their internal operations and procedures. Further, as staffing and budgets (hopefully) improve in the coming year, there will be more opportunities to integrate these new solutions.

Now is the time to look at your current parking operation, identify your goals for improvement this year, and seek the solutions to meet those goals. Touchless parking technologies will continue to lead the discussion for the future of parking and the overall customer journey. Touchless solutions can improve nearly every aspect of the parking experience.

Check out the numerous touchless parking solutions ParkEngage offers:

Contact us to discuss integrating any of these technologies into your operation and set up a demo! Cheers to a great 2022 and to taking your parking operation to the next level!