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ParkEngage Launches TruStart – AI-Powered Parking Technology That Captures 100% of Sessions Without Enforcement First

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San Jose, CA – September 18, 2025 – ParkEngage, a leader in AI-managed parking solutions, today announced the launch of TruStart, a next-generation platform designed to eliminate revenue leakage, maximize compliance, and create a frictionless parking experience. 

TruStart uses advanced license plate recognition (LPR) and AI-driven validation to automatically capture every parking session from the moment a vehicle enters until it leaves. By ensuring 100% of sessions are tracked and paid in real time, TruStart shifts the parking industry away from enforcement-first models and toward a customer-first approach that emphasizes transparency, simplicity, and reliability. 

“TruStart is a game-changer. Properties no longer have to depend on enforcement to recover lost revenue. Instead, the system captures it automatically—reducing disputes, improving compliance, and creating a smoother experience. We’ve seen measurable revenue improvement at every location where TruStart has been deployed,” said Trystan Henry, VP of Business Development at ParkEngage. 

Key Benefits of TruStart:

  • Automatic Session Capture – Vehicles are recognized instantly, with sessions starting and ending seamlessly. 
  • Frictionless Payments – Multiple built-in options including tap-to-pay, text-to-pay, and receipt validation. 
  • Revenue Protection – Properties recover income lost to underpayment and missed enforcement. 
  • Scalable Across Industries – Ideal for hospitality, mixed-use, universities, airports, and municipalities. 

About ParkEngage 

ParkEngage delivers AI-powered, software-defined parking solutions that transform how properties capture revenue, manage compliance, and enhance the customer experience. With innovative products like TruStart, FastTrack, and EngagePass, ParkEngage empowers hotels, universities, municipalities, and operators to move beyond outdated hardware models and into the future of smart, automated parking. 

For more information, visit www.parkengage.com/trustart

Revolutionizing Parking Management: A Look at Software Defined PARCS One Year After Launch

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Last year at the National Parking Association (NPA) conference, ParkEngage proudly introduced one of the most innovative parking management solutions in recent years: Software Defined PARCS (Parking Access and Revenue Control Systems). It was an exciting moment for us and for the industry, as we introduced a new way to approach parking operations—one that is more flexible, adaptable, and technology-driven than traditional methods.

A Game-Changer for Parking Operators

Software Defined PARCS (SDP) completely redefines how parking management systems are built and operated. In traditional setups, parking operators have relied heavily on hardware-dependent systems—kiosks, barriers, and physical infrastructure that require ongoing maintenance and frequent upgrades. This model often results in high costs and operational downtime, especially as technology evolves.

But with Software Defined PARCS, the reliance on hardware is significantly reduced. Instead, ParkEngage’s cloud-based, IoT-enabled system integrates the latest technology to deliver a dynamic, scalable solution that can be updated and upgraded with a few clicks—without needing to replace physical hardware. For parking operators, this means fewer disruptions, lower maintenance costs, and the flexibility to introduce new services on demand.

How Software Defined PARCS Works

At the core of SDP is its cloud-based infrastructure, which allows for real-time communication and updates across all components of the parking system. By leveraging the power of the Internet of Things (IoT), every part of the parking operation—whether it’s entry and exit systems, payment platforms, or enforcement tools—can be managed and optimized remotely.

Here’s what makes SDP stand out:

  • Dynamic Flexibility: Operators can quickly adapt their system to accommodate changing needs. Whether it’s adding new payment methods, modifying pricing, or adjusting access control for special events, all changes can be made through the software without the need for new hardware installations.
  • Seamless Integration: SDP integrates effortlessly with existing infrastructure, allowing operators to upgrade without overhauling their entire system. It works with LPR (License Plate Recognition), mobile payments, and other touchless technologies, making it future-proof.
  • Cost Efficiency: By minimizing hardware dependency, Software Defined PARCS eliminates the need for frequent physical upgrades, saving operators on both capital expenditures and maintenance costs.
  • Real-Time Data Analytics: SDP provides operators with actionable data, allowing them to optimize space management, reduce congestion, and adjust pricing in real time.

A Year of Success: The Impact on the Industry

Since its introduction, Software Defined PARCS has already begun to transform parking management across the industry. Many operators who have adopted SDP are now experiencing increased efficiency, smoother operations, and significant cost savings.

For parking operators, the benefits are clear:

  • Scalability: As operations grow, SDP grows with you. There’s no need to worry about outgrowing your parking infrastructure when the system can be upgraded at any time through the cloud.
  • Customer Satisfaction: With faster entry and exit times, seamless payment methods, and overall frictionless parking, customers enjoy a vastly improved experience.
  • Reduced Downtime: The days of waiting for hardware replacements or repairs are gone. Software updates and upgrades happen in real time, ensuring your system is always up-to-date and fully operational.

Looking Ahead: The Future of Parking is Here

As we gear up for this year’s National Parking Association conference, we are excited to reflect on the transformative impact Software Defined PARCS has had on parking management. This innovation is just the beginning. At ParkEngage, we are committed to continuous improvement, developing even more ways for parking operators to streamline their operations, reduce costs, and enhance the customer experience.

Are you ready to transform your parking operations with Software Defined PARCS? Connect with us today to learn more about how SDP can revolutionize the way you manage your facilities.