Many parking systems today are set up to gather a significant amount of information from users through parking apps, monthly parking systems, beacon-based solutions, and more. But how can this information be used to help the operator enhance its operation and more effectively serve its patrons, while ensuring the safety and security of their private information?

Data can provide a great deal of insight into a customer’s behavior, preferences, and needs. Business Intelligence (BI) systems can give operators a better understanding of the user’s schedule, parking habits, interests, and more. BI can also help the operator develop targeted marketing programs to attract new customers and establish and maintain consumer loyalty. These programs can be used to provide discounts, benefits, and amenities based on each individual user’s habits and preferences. Further, BI can provide owners and operators with intelligence related to a variety of useful components including the practices and strategies of their competitors, changing industry trends, as well as local behaviors such as traffic patterns, seasonal issues, demographic changes, and more.

In addition, parking analytical data can give operators a better idea about how their individual facilities are operating, their efficiencies and performance, and implement necessary changes for those that may be underperforming. This data can also provide insights into trends by facility, dates, pricing models, locations, or regions to better understand both their client base and their resources and apply strategies that are working effectively across their portfolios. Let ParkEngage put BI technology to work for you to supercharge your marketing and operations today.