San Jose, CA – September 18, 2025 – ParkEngage, a leader in AI-managed parking solutions, today announced the launch of TruStart, a next-generation platform designed to eliminate revenue leakage, maximize compliance, and create a frictionless parking experience.
TruStart uses advanced license plate recognition (LPR) and AI-driven validation to automatically capture every parking session from the moment a vehicle enters until it leaves. By ensuring 100% of sessions are tracked and paid in real time, TruStart shifts the parking industry away from enforcement-first models and toward a customer-first approach that emphasizes transparency, simplicity, and reliability.
“TruStart is a game-changer. Properties no longer have to depend on enforcement to recover lost revenue. Instead, the system captures it automatically—reducing disputes, improving compliance, and creating a smoother experience. We’ve seen measurable revenue improvement at every location where TruStart has been deployed,” said Trystan Henry, VP of Business Development at ParkEngage.
Key Benefits of TruStart:
- Automatic Session Capture – Vehicles are recognized instantly, with sessions starting and ending seamlessly.
- Frictionless Payments – Multiple built-in options including tap-to-pay, text-to-pay, and receipt validation.
- Revenue Protection – Properties recover income lost to underpayment and missed enforcement.
- Scalable Across Industries – Ideal for hospitality, mixed-use, universities, airports, and municipalities.
About ParkEngage
ParkEngage delivers AI-powered, software-defined parking solutions that transform how properties capture revenue, manage compliance, and enhance the customer experience. With innovative products like TruStart, FastTrack, and EngagePass, ParkEngage empowers hotels, universities, municipalities, and operators to move beyond outdated hardware models and into the future of smart, automated parking.
For more information, visit www.parkengage.com/trustart
