May 19, 2021
ParkEngage FAQs: Promotions
The ParkEngage Promotions service helps owners and operators attract new customers with comprehensive and integrated marketing initiatives. Our Promotions service helps you stay ahead of your competition and create brand loyalty with long-term, repeat customers. But we often get questions regarding how they can best enhance our clients’ operations. Here are answers to a few of our most frequently asked questions.
What is unique about the ParkEngage Promotions service?
ParkEngage Promotions allows parking owners and operators to create personalized promotion codes for their customers. They use analytics to understand customer behavior and then target specific groups with deals or incentives that would be most likely to attract them. They can also tailor and launch targeted promotions quickly, develop and distribute direct emails, and generate comprehensive campaign analytics to understand ROI. These discounts can be customized or randomly generated, with discounts applied to specific locations at designated times.
Can I use this to sell monthly or annual passes for my facility?
Yes. The promocodes are very flexible and offer many options for discounted, multi-use passes for your facility.
How would this work with airport parking?
Promocodes can be awarded for frequent flyers, as part of your marketing promotions to give incentives to park at the airport, can be given as customer services discounts, and in many other creative ways to give customers a more positive parking experience at the airport.
Can promocodes be used in display ads and online ads. If so, how does that work?
Yes. The customer simply applies that promocode when they checkout to get the discount offered. Using a promocode as part of a display ad, online ad, or even radio or TV ad is a great way to track actual performance of the ad campaign by tracking redemptions of the promocode at point-of-sale.
Our organization sells reservations through numerous third-party websites and apps. How would the promocodes work in those cases?
The promocode system offers a very simply REST API that your partner websites and/or apps can use to interface to the promocode to validate and redeem promocodes at time of sale.
